Start with the business, not a symbol
Logo design begins with what your business does, who it serves and how it wants to be recognised. We agree a direction before refining the mark. The brief should identify your approved brand name, audience, competitors and intended uses so the design has a purpose beyond looking attractive.
A logo that works in real applications
We review readability at small sizes, contrast, single-colour usage and Arabic and English arrangements where needed. Website headers, social profile images and printed materials place different demands on the same mark. Supporting spacing and colour rules help your team apply it consistently.
Agree concepts, revisions and delivery
The proposal defines design rounds, revisions and file formats. A logo-only project can be expanded into a full visual identity when typography, stationery and templates are needed. AI concepts are exploratory, and trademark or legal clearance is a separate check; no generated mark is presented as automatically exclusive or registered.